When United Airlines broke a Canadian songwriter's guitar during a recent trip they never expected it to make headlines. Thanks to a whimsical song and video about the incident Dave Carroll has now received an official apology from United and reimbursement offer.
Hopefully United has learned from this that customer service is even more important in the age of You Tube. After 6 days on the web the video shows over 2 million views. That's a lot of potential air travellers United.
But this message is not just for United. Companies from here in Trotwood Ohio to Taiwan China should learn from this customer service lesson and treat every customer as they themselves would expect to be treated.
So the next time you have a problem with a company put on your own creative hat and make a You Tube video. After a couple million views maybe you will get an apology too.
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